However, most of the game’s millions of users accept –without reading– the terms and privacy policy and yet are unaware of what data they are making available to the application. The company behind Candy Crush, King, is about to be floated on the stock market, and can justly claim to be the creator of one of the most addictive social games of recent times, with more than 500 million downloads.

Who hasn’t heard of Candy Crush ? Even if you’re not hooked yourself, you probably receive a stream of messages from your friends about the game.